Pitch for 7UP

Role: Designer

Studio: Humble/Postal

I got to be a part of a team that got to design for a pitch for the new 7UP cans. This was under the direction of Gene Nazarov. The clients wanted to bring their character Fido back. My idea was to make Fido play with the negative space of the can, showing the old Fido discovering the modern era. We didn't get the pitch but the designs were fun to work on! The 3D can composites are created by none other than Carmine LaMorte!